Subscriptions – A More Profitable and Resilient Model for Hospitality Brands
by Ken Scott Hospitality brands that create loyalty through subscriptions are more likely to be profitable and survive downturns Loyalty is an emotion. It’s not about money - Ken Scott Having a subscription business model during the Covid downturn has been a lifeline for
Digital Touchpoints with Guests: Who Cares?
by Mark Remijan Evidently, guests do Guests increasingly crave a high-quality, personalized experience. While mobility remains the top technology concern among guests, hotels are taking a comprehensive, holistic view of technology and the customer experience, looking at ways to use digital services
Generating Direct and Referral Bookings
by Mark Remijan What is your most profitable revenue channel? What source of business delivers most to your bottom line? What about the lifetime value of your client? What about your VIP and most loyal guests? Who helps you build your brand
Differentiating Yourself in a Crowded Market
Everyone knows what they do and how to do it. But most successful companies have one thing in common: they know WHY they do what they do. This powerful principle builds strong brands, motivated teams, and resilient corporations.
12 Predictions for the Future of Travel & Tourism
Coronavirus will dissipate, becoming less deadly, but will not disappear. Due to the threat of virus resurgence, a number of countries will restrict inbound and outbound travel. New Zealand and Australia have already begun discussions around border closure for the next